Webicy Blog

January 5, 2008

Trying out Adsdaq – Part 1

Filed under: Miscellaneous — Tags: , , , — SticKer @ 11:02 am

Adsdaq is a new advertising exchange from ContextWeb. Its kinda CPM based advertising system so I thought of giving it a try and see how it works and how much I can make from it.

Our site was approved in no time and i was able to set up the adzone. I have placed the ads in the forum and they are doing well.

Adsdaq is placed at Tier 1 and I have adtoll in Tier 2 so Adtoll covers up in case there are no ads to display.

The ads are placed below the navbar in the forum and i have used the 728×90 Leaderboard format.

The fill rate daily is anything between 25-30%.

In the next part I’ll be sharing the types of ads being displayed, number of impressions, fill rate, etc.

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December 3, 2007

AOL video store to use Amazon technology

Filed under: Miscellaneous — Tags: , , , , , , , — SticKer @ 11:12 am

AOL Video is going to drop its own for-pay download offerings in favor of Amazon. AOL had launched their video store in October last year.

Amazon added in a statement that they would be sharing revenues with AOL through this deal.

For Amazon, this could prove to be a big shot in the arm. AOL’s audience could help boost its download sales.

Fred McIntyre, senior vice president of AOL Video said in a statement: “It’s really about focus. AOL, as a company, is in the process of shifting our focus for our primary business and everything we do towards an advertising business.”

AOL Video is now focusing on building an extensive catalog of free streaming content.

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