A Google Inc. executive defended the company’s proposed search advertising partnership with Yahoo Inc. in prepared congressional testimony released Monday, contesting the prevalent notion that it will only expand the market leader’s already considerable influence.
On June 12, Yahoo said it would run advertisements supplied by Google alongside search query results as part of a four-year deal estimated to bring Yahoo up to $800 million in revenue a year.
Search advertising by Google, search results by Yahoo, and a lot of scrutiny at the federal level received another layer of interest, this time from state governments.
Microsoft Corp.’s top attorney meanwhile countered in his own prepared testimony that the deal “would effectively create a monopoly in search advertising.”
Source: marketwatch.com
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