Proximic hopes to beat Google AdSense
If the internet has proven anything, it’s that you don’t have to be big to beat the best. That may very well be the mantra of Proximic, a 14-man German startup that is looking to take down Google’s AdSense.
While others focus on beating Google at search, Proximic hopes to beat AdSense by syndicating product listings as contextual ads. Proximic recently signed syndication deals with eBay’s Shopping.com and Yahoo’s shopping network.
The technology used by Proximic will allow web publishers to place an ad widget on their site that indexes the page and serves contextually relevant ads. By combining inventory from eBay, Yahoo and other sources, Proximic estimates it will have a total of about 50 million ads.
But inventory may not be Proximic’s greatest strength. According to Thomas Nitsche, the company’s CTO, Proximic uses proximity analysis to determine relevance.
“We look at patterns of letters,” Nitsche told TechCrunch. “We get a profile. The profile is a vector. We compare two vectors, and compute proximity by pattern distance. We can generate proximity between texts. The text can be one word, two words, 15 words, or a complete page.”
Translation: Proximic won’t be using semantic or keyword methods to place ads. So far, eBay and Yahoo, which previously hadn’t syndicated their ads elsewhere, are betting that Proximic may have found a strong alternative to AdSense.
Source: imediaconnection
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i wonder how would they do that?
adsense is so established
unless they want to forgo $$ to beat their competition?
It can be a good alternative but unfortunately in Poland ( and whole Europe ) we use adsense with very low click-value. I suppose proximic will be even lower for few years.
It is always good to have viable alternatives to Google Adsense. This is the first time I have heard of Proximic but I’ll be rooting for them. Go, Go, Go!