U.S. regulators approved Google Inc.’s $3.1 billion purchase of DoubleClick, clearing the way for a formidable combination in the burgeoning online advertising sector.
The deal still needs the approval of the European Commission, which opened an extensive investigation into the merger in November. The EC has until April 2, 2008, to make a final decision on whether Google’s acquisition of DoubleClick would “significantly impede” effective competition within the European Economic Area or any substantial part of it.
The Federal Trade Commission appeared to accept many of Google‘s arguments that its online ad sales business doesn‘t compete with DoubleClick‘s ad-serving tools, saying its analysis “showed that the companies are not direct competitors in any relevant antitrust market.”
The deal, announced in April, will combine Google’s leading position in online text ads with DoubleClick’s ad-serving tools that help publishers place and track display ads.
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Great… another reason to fear the almighty google! They sure seem to enjoy cornering markets when their helpless, just like the borg … I mean … *coughs* … Microsoft.
Thanks for the heads up on this, I didn’t know about this until now.
Comment by TB (7 comments) — December 31, 2007 @ 7:52 am
they are taking over everything. Now they are trying to make something very similar to wikipedia Codename: Knol
Check this post to know more about Google Knol.
Comment by SticKer (25 comments) — December 31, 2007 @ 1:22 pm